Performance marketing for Shopify brandsPerformance Marketing
Meta, Google and TikTok ads that bring customers you can afford.
We run paid social and search for Shopify stores, with weekly creative testing and budgets that scale only when the numbers hold. Your ads and your store, managed by one team.
3.8x
blended ROAS across three channels
Nakery Beauty
$40K
revenue in 30 days
Nakery Beauty
5.5x
ROAS after moving growth off Amazon
TRX Training
01 · How we report
We report on revenue, not clicks.
Every campaign is measured on revenue and return on ad spend, across every channel, in one report. Here's a month of Nakery Beauty's account.
30-day account results
LIVE DASHBOARDS · GOOGLE, TIKTOK, FACEBOOK · SKINCARE
- 3.8xblended ROAS
- $40Krevenue in 30 days
- ~$16cost per result
3.85x ROAS on Facebook
$10,338.77 spent across retargeting and tested creative.
$40,544.70 purchase value
Revenue from Facebook alone in the 30-day window.
4.55M impressions
17.3K clicks from Google in the same month.
101K conversion value
Google campaigns built for each stage of the buyer journey.
DIRECT-TO-CONSUMER GROWTH
5.5x
ROAS for TRX Training, from 850,000 NOK to over 3.65M NOK
We help brands grow beyond marketplaces.
TRX Training moved its growth off Amazon and onto its own store. Amazon capped both margin and customer data. We built a direct-to-consumer store and ran full-funnel Facebook campaigns against it, reaching kr3.65M in conversion value on kr669K of spend.
- Standalone Shopify store for direct sales
- Off-Amazon transition strategy
- Full-funnel Facebook campaigns
- Creative built on product demonstration
02 · How we run it
How we run paid media for Shopify brands.
- ACQUIRE
Customers at a cost your margins can carry
Meta, Google and TikTok campaigns built around your contribution margin, not vanity ROAS.
- TEST
Weekly creative testing
New hooks and formats every week, so performance doesn't quietly drift as ads fatigue.
- SCALE
Budget that follows the numbers
Spend scales when campaigns work and stops when they don't. You see every decision in the report.
03 · Why Exovate
Why bring us on to run your Shopify ads?
Ads and store under one roof
When ads convert poorly, we fix the landing page too. No blame between your ad agency and your developer.
Built for Shopify brands
Pixel, Conversions API and product catalog set up correctly before a dollar is spent.
Reporting you can read
One report across every channel, with revenue and ROAS, not clicks and impressions.
Growth after acquisition
New customers flow into Klaviyo retention through the Exovate Growth System, so each one is worth more.
04 · In their words
The team understood how to communicate our products’ benefits without losing the voice of our brand. Their approach to creative testing and campaign optimization brought clear direction to our performance marketing.”
$40K
revenue in 30 days
3.8x
blended ROAS
~$16
cost per result
3
channels: Google, TikTok, Facebook
05 · Case studies
See the full story behind the numbers.
Performance marketing case studies from Exovate clients.
Performance Marketing
Nakery Beauty
3.8x blended ROAS
Facebook, Google and TikTok ads for a US skincare brand, with $40K revenue in 30 days.
Read the case study
Performance Marketing
TRX Training
5.5x ROAS
From about 850,000 NOK to over 3.65M NOK as the brand grew beyond Amazon on its own store.
Read the case study
06 · Two ways to work with us
Start with a free audit, or go monthly.
Two ways to start Shopify performance marketing with Exovate.
01
Free ads audit
We review your Meta, Google and TikTok accounts and show you where spend is being wasted and where it can scale.
- Account structure and targeting review
- Creative performance breakdown
- Tracking and attribution check
- Walkthrough call with our team
02
Monthly management
We run your paid media every month: strategy, creative testing, budget and reporting.
- Meta, Google and TikTok campaign management
- Weekly creative testing
- Landing page fixes from our Shopify developers
- Monthly revenue and ROAS reporting
07 · FAQ
Shopify ads questions
What does a Shopify performance marketing agency do?
It runs your paid ads on Meta, Google and TikTok to bring new customers to your Shopify store at a cost you can afford, then scales the campaigns that work. Exovate also fixes the store pages those ads send traffic to.
Which ad platforms do you manage for Shopify brands?
Meta (Facebook and Instagram), Google (Search, Shopping and Performance Max) and TikTok. Most brands start with one or two, based on the audit.
What's included in the free ads audit?
A review of your account structure, targeting, creative performance and tracking, plus a walkthrough call where we show you where spend is wasted and where it can scale.
How do you report on Meta ads and Google ads results?
One monthly report across every channel, focused on revenue, ROAS and cost per acquisition, with the decisions we made and why.
Can you also improve my Shopify store's conversion rate?
Yes. Our designers and Shopify developers work on the same team, so landing pages and product pages improve alongside the ads.