Performance Marketing
Nakery Beauty
USA skincare and beauty brand selling clean, cruelty-free, science-backed products direct to consumer.
- Meta Ads
- Google Ads
- TikTok Ads
- Beauty & Skincare
3.8x
Blended ROAS
across three channels
$40K
Revenue
in 30 days
~$16
Cost per result
blended
Overview
Nakery Beauty is a USA-based skincare and beauty brand known for high-quality, effective products aimed at enhancing the natural beauty of its users. The brand focuses on clean, cruelty-free formulations tailored for all skin types, with a growing presence in a competitive beauty category.
The Challenge
Scaling acquisition in a crowded skincare market meant reaching buyers at different stages of the journey rather than leaning on a single platform. Creative needed to work natively on each channel, and spend had to be judged on blended return rather than channel-by-channel attribution.
What We Did
(01)Google
- Built targeted campaigns across stages of the buyer journey
- Applied smart bidding to maximize return on ad spend
(02)TikTok
- Created ads aimed at a younger audience of beauty enthusiasts and influencers
(03)Facebook
- Ran retargeting to re-reach interested audiences
- Ran continuous A/B tests on creative to find the strongest messaging, visuals and offers
(04)Across all channels
- Applied data-driven optimization to lift conversion rate and overall conversion value
- Rebuilt creative to be more attention-grabbing and aligned to brand identity
Results
The account produced roughly $40,000 in revenue across a 30 day window at a blended 3.8x return, with cost per result settling near $16. Facebook alone returned $40,544.70 in purchase value at 3.85x on $10,338.77 spent, while Google delivered 101K in conversion value from 4.55M impressions.
Proof
- 01
Creative and on-site experience
Creative direction built around visible results and clean-beauty positioning, carried consistently from ad through to landing experience.
1-up portrait
BRAND CREATIVE - 02
Account performance across three channels
Every figure quoted above appears in these three screenshots. Facebook purchase value and ROAS, Google conversion value and impressions, TikTok GMV and order volume.
1-up stacked · dashboards
FACEBOOK ADS 
GOOGLE ADS 
TIKTOK ADS
