Shopify conversion rate optimizationShopify CRO
Shopify CRO that turns traffic into revenue.
We find where your store loses buyers, then our designers and Shopify developers build the fix. More orders from the visitors you already pay for.
+40%
average order value, quarter over quarter
Mia Belle Girls
3.5x
sales after a new scent selector
Frey
+20%
conversion rate after the redesign
Coloritto
01 · How we audit
We audit your store the way your customers shop: on a phone.
Every recommendation is pinned to the exact element it changes, from the first product photo to the cart. Here's the mobile buying path we built for Mia Belle Girls.
PRODUCT PAGE OPTIMIZATION
We design product pages that answer buyer questions before they're asked.
Shoppers leave when a page makes them guess. We build the selectors, details and offers that take the guesswork out of buying.
- Visual variant selectors
- Details that replace touch and smell
- Bundle tiers with price anchors
- Add-ons in the buy box
3.5xsales for Frey after we added a visual scent selector
Buy More and Save tiers and add-ons in the buy box also lifted Frey's average order value.
PERSUASIVE CONTENT
We add the content that keeps shoppers reading.
Comparison tables, benefit breakdowns and proof sections give a first-time buyer a reason to switch. They keep people on the page long enough to decide.
On Frey's product page, heatmaps showed visitors stopping on the Frey vs. Others section and reading it to the end.
02 · Why Exovate
Why bring us on to optimize your Shopify store?
A fresh set of eyes
You know your brand too well to see it like a first-time shopper. We spot the friction points that cost you sales.
Shopify developers in-house
Most CRO audits end in a slide deck. Our designers and Shopify developers build every change, so the fixes actually ship.
Nine years on Shopify
167 projects across nine categories. We know what converts in yours.
Growth after the fix
Once the store converts, we carry the gains into Klaviyo retention and paid ads through the Exovate Growth System.
03 · In their words
Amazing team to work with. Delivered everything on time and the results speak for themselves.”
+20%
average order value from cart upsells
1.5x
engagement after the product quiz
25%
of revenue from Klaviyo flows
~$1M
in store sales
“These guys were amazing. Constant, extremely fast feedback. My website update looks phenomenal. Will absolutely keep working with them.”
04 · Case studies
See the full story behind the numbers.
Shopify CRO case studies from Exovate clients.
Shopify Design & CRO
Sweet July
+20% average order value
Contextual cart upsells and a product quiz that routes shoppers by skin concern.
Read the case study
Shopify Design & CRO
Coloritto
1.5x return on ad spend
Same traffic, better experience: a store rebuilt for a made-to-measure product.
Read the case study
05 · Two ways to work with us
Start with an audit, or go monthly.
Two ways to start Shopify conversion rate optimization with Exovate.
01
CRO audit
A one-time review of your store, analytics and funnel. You get annotated mobile and desktop screens and a list of fixes ranked by impact.
- Analytics and funnel review, page by page
- Home, collection, product and cart teardown
- Mobile first recommendations
- Walkthrough call with our team
02
Ongoing CRO
A monthly program where we design, build and test improvements in your store, then report on what moved conversion rate and order value.
- Monthly optimization roadmap
- Design and Shopify development of every change
- A/B testing on your highest-traffic pages
- Monthly reporting on conversion rate and AOV
06 · FAQ
Shopify CRO questions
What does a Shopify CRO agency do?
A Shopify CRO agency finds where your store loses buyers and fixes it. At Exovate that means an audit of your analytics and pages, then design and Shopify development of the changes that lift conversion rate and average order value.
What's included in a Shopify CRO audit?
A one-time review of your store, analytics and funnel, page by page. We tear down your home, collection, product and cart pages, and you get annotated mobile and desktop screens, mobile-first recommendations and a list of fixes ranked by impact. Then we walk you through it on a call with our team.
Do you handle the Shopify development, or only recommend changes?
We build them. Our designers and Shopify developers are in-house and build every change, so the fixes actually ship instead of ending in a slide deck. On Ongoing CRO we design, build and test improvements in your store every month.
Which pages matter most for conversion rate optimization?
Usually the product page, because that's where shoppers decide. Then the buy box, cross-sells and the cart, the steps between deciding and paying. The audit ranks the fixes for your store by impact, so you know which page to start with.
How much traffic does my store need for CRO?
An audit works at any traffic level: it shows where shoppers drop off and what to fix first. A/B testing needs more, because a test only gives a clear answer once enough visitors have seen each version. That's why Ongoing CRO runs tests on your highest-traffic pages.