Performance Marketing
TRX Training
Suspension training brand moving off Amazon dependence and onto its own direct-to-consumer storefront.
- Meta Ads
- Shopify Design
- Shopify Development
- Sports & Fitness
3.65M+
Revenue, NOK
from ~850,000 NOK baseline
5.5x
ROAS
blended
4.3x
Revenue growth
against baseline
Overview
TRX Training built its business on Amazon with suspension training systems. To scale beyond the platform and own the customer relationship, the brand needed a direct-to-consumer channel of its own.
The Challenge
Amazon capped both margin and customer data. Growing past the platform meant standing up a storefront and an acquisition engine at the same time, with no existing direct-to-consumer demand to build on.
What We Did
- 01Developed a standalone website enabling direct-to-consumer sales
- 02Built the off-Amazon transition strategy across store and paid media
- 03Ran full-funnel Facebook campaigns against the new storefront
- 04Produced creative built around product demonstration and use case
Results
Revenue grew from a baseline near 850,000 NOK to over 3.65M NOK at a 5.5x return on ad spend, roughly 4.3 times the starting point, with the new storefront carrying the direct-to-consumer channel.
Proof
- 01
Creative and storefront
Creative built around demonstration, product versatility and a quiz-led entry point into the range.
1-up portrait
CREATIVE AND STORE - 02
In market
A live placement from the acquisition campaign.
1-up
FACEBOOK PLACEMENT - 03
Account performance
Ads Manager across the reporting window, showing purchase ROAS and website purchase conversion value per ad set.
1-up · dashboard
ADS MANAGER
