Shopify Design & CRO
Coloritto
Custom peel-and-stick wallpaper out of Naperville, Illinois, selling a made-to-measure product through a store built for off-the-shelf ones.
- Shopify Design
- Shopify Development
- CRO
- Home & Living
2x
Website sessions
within 4 weeks of the redesign
1.5x
Return on ad spend
same traffic, better experience
2x
Sales from organic
within the first 45 days
Overview
Coloritto makes custom peel-and-stick wallpaper and murals to order out of Naperville, Illinois. Every sale involves a decision an ordinary product page cannot support. The buyer has a wall of a particular size, a pattern they want to picture on it, and one question standing between them and the order: how much do I actually need.
The Challenge
The store made customers do that work themselves. Product information was scattered rather than ranked, so it was hard to tell what a product was, what it cost at the size needed, or how it compared to the next one. There was no way to calculate coverage without leaving the page. The route from product to cart was fragmented. Visitors arrived, browsed, and left without buying.
What We Did
- 01Redesigned the complete ecommerce experience around conversion rather than catalogue
- 02Reorganized product information into a clear, accessible hierarchy
- 03Simplified the journey from product discovery to cart
- 04Designed and integrated a custom wallpaper calculator
- 05Improved product selection with clearer size, material, price and quantity controls
- 06Applied CRO principles across the highest-impact purchasing touchpoints
Results
Website sessions doubled within the first four weeks of the redesign. Return on ad spend rose 1.5x as the new conversion-focused experience moved more of the same visitors toward purchase. Organic traffic produced twice the sales within the first forty-five days.
These guys were amazing.
Constant, extremely fast feedback. My website update looks phenomenal, and in just a few weeks, the results in sales have been remarkable.
I will absolutely keep working with them on future projects.
Yaroslav TymkivOwner, ColorittoProof
- 01
Product detail page
Rebuilt the page hierarchy so a customer can understand the product, compare options, read the key benefits and decide, all in one pass. Product information and purchase controls were brought together into a single buying flow instead of being spread down the page.
3-up portrait · live storefront · mobile
GALLERY AND TITLE 
SIZE, MATERIAL AND PRICE 
MEASUREMENTS AND ADD TO CART - 02
Wallpaper calculator
A custom calculator that answers the biggest pre-purchase question directly on the product page: how much wallpaper does this wall need. The single largest point of hesitation is resolved before checkout rather than after it.
1-up portrait · live storefront · mobile
WALLPAPER CALCULATOR - 03
Cart journey
The path from product selection to cart simplified, with unnecessary friction removed and the remaining information organised so a customer can move to checkout without stopping to work anything out.
2-up · live storefront · to capture
CART 
CHECKOUT ENTRY - 04
The storefront
The homepage as it ships today, for the visual system.
1-up · live storefront
HOMEPAGE
