Amazon
Intense Oud
Amazon-first fragrance brand that grew ordered product sales from $1.82M to $11.27M in two years by rebuilding how its advertising worked.
- Amazon
- Fragrance
$11.27M
Ordered product sales
2023, up from $1.82M in 2021
$6.7M
PPC revenue
2023, up from $619K in 2021
59%
Of sales from PPC
2023, up from 34% in 2021
Overview
Intense Oud is an Amazon-first fragrance brand with a growing catalog. When Exovate took over the account in February 2022, it was selling steadily but under-using its advertising: PPC drove only about a third of ordered product sales, and the account structure limited how far it could scale.
The Challenge
The 2021 baseline was $1.82M in ordered product sales, with PPC contributing $619K. An audit found four gaps: listings that were not converting as well as they could, a PPC structure below standard, no systematic bid or placement optimization, and a budget allocation that produced high TACoS, low sales and weak conversion rates.
What We Did
- 01Rebuilt the PPC account structure from the ground up
- 02Organized campaigns into brand-based portfolios for cleaner control and reporting
- 03Ran fresh keyword research to find the high-intent terms the account was missing
- 04Optimized bids and placements continuously instead of leaving them on autopilot
- 05Reallocated budget toward the campaigns and products that earned it
- 06Expanded the advertised catalog as the account grew
Results
Ordered product sales grew from $1.82M in 2021 to $11.27M in 2023, roughly six times in two years. The 2022 figure of $3.46M covers 5 April to 31 December. PPC revenue grew from $619K to $6.7M over the same period, more than ten times, taking advertising from about a third of sales to nearly sixty percent. The 2023 goal was to double revenue, and the account finished at more than three times the 2022 figure.
Proof
- 01
Sales growth, 2022 and 2023
Seller Central sales snapshots for the two years, taken 4 April 2024. They are the source of the $3.46M (5 April to 31 December 2022) and $11.27M (1 January to 31 December 2023) figures on this page. The 2021 baseline and PPC figures come from the account audit at the start of the engagement.
1-up stacked · dashboards
2022 · $3,461,675.50 ORDERED PRODUCT SALES 
2023 · $11,267,657.00 ORDERED PRODUCT SALES
