TikTok Shop
Queens Beauty UK
UK beauty brand growing sales through TikTok Shop.
- TikTok Shop
- Beauty & Skincare
£38,668
GMV
1 Jan to 5 Jun 2026, up 175.99%
2,149
Orders
up 131.08%
2,118
Customers
up 129.72%
2,700
Items sold
up 130.18%
Overview
Queens Beauty UK is a UK beauty brand selling through TikTok Shop. Exovate runs the shop A to Z: account setup, listings, creators and affiliates, promotions and reporting.
The Challenge
The shop was at an early stage, without consistent daily revenue. It needed creators in the UK beauty niche, listings that could be found in TikTok Shop search, and a promotional plan to keep sales moving.
What We Did
- 01Recruited affiliate creators in the UK beauty niche
- 02Rewrote product titles, imagery and listings for TikTok Shop search
- 03Ran a promotional calendar aligned with beauty trends
- 04Took the shop from early stage to consistent daily revenue
Results
From 1 January to 5 June 2026, the shop produced £38,668.28 in GMV, up 175.99% on the previous period of the same length (29 July to 31 December 2025), so GMV nearly tripled. Orders rose 131.08% to 2,149, customers rose 129.72% to 2,118, and items sold rose 130.18% to 2,700.
Proof
- 01
Shop analytics, period over period
TikTok Shop key metrics for 1 January to 5 June 2026, compared with 29 July to 31 December 2025. Every figure on this page appears in this screenshot.
1-up · dashboard
TIKTOK SHOP ANALYTICS · KEY METRICS
