Sweet July Skin
Sweet July is a skincare brand that helps people find joy and comforting their everyday moments through their skincare products. Ayesha Curry, the founder of Sweet July persisted with her previous web design team for 2 years with no progress for her brand as the website couldn’t go live.
- Redesigned the checkout flow
- Redesigned the checkout flow
- Redesigned the checkout flow
- Redesigned the checkout flow

Sweet July Skin Design
Ayesha Curry's requirement was more of a vibrant and category kind of website as it gives the perfect voice to her skincare brand. Thus, we set a unique voice for her brand, Sweet July Skin, via our design that exceptionally resonates with her audience. Our UI designers used Figma to design the website considering the users' need to give them a seamless and friendly experience.
Testimonial
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Ayesha Curry
Founder
Customized welcome flows
We built lookalike audiences from top buyer segments, drove them to a signup landing page, and enrolled them into email/SMS welcome flows designed to educate, build trust, and nurture.
White glove cart abandonment support
Cart abandoners received a personalized pop-up message from SAS NOLA’s owner offering free personal shopping assistance. This human touch built confidence and reduced abandonment rates.
Retention-focused lifecycle marketing
We deployed post-purchase review requests with photo tips, winback letters mailed to inactive customers, and a membership program with exclusive perks.
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